DISH Network Gets Personal
DISH Network has been in what seems like a never-ending battle, playing third fiddle to DirectTV and big cable providers like Comcast (Xfinity), Cox and Time Warner. Their growth over the last few years has been somewhat impressive and they’ve seen marginal success playing the pricing game in their past campaigns. However, for the most [...]
Read moreWhen Companies Embrace Their Brand Equity
Brands can be funny things sometimes. Companies will spend hours upon hours along with a small fortune to develop, strategize and promote their ideal vision, yet when it comes down to the true brand perception, it is the consumer who gets the final say. As a company, you have the power to lay the groundwork [...]
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