KidsTek (Ad2 Denver Public Service Campaign)

Project Description

{branding + visual identity + brand implementation}
Contributing to Ad2 Denver’s annual Public Service Campaign, b.todd | creative principal Brad Todd donated his talent to the pro bono project, featuring top young professionals from the Denver advertising and marketing industry. KidsTek was chosen as the not-for-profit client, and we were tasked to rebrand the organization amongst other initiatives.

KidsTek is a Denver based NFP that provides computer education and training to underserved youths around the city. They run programs in several schools and work with students from K-12.

KidsTek’s old identity was too “childish” and the color palette was rather dated. They needed something that spoke technology, resonated well from adolescents to teens and lastly inspired their students to reach higher. It also needed to engage potential donors. After teaming up with some talented people and developing over a dozen concepts collectively, Brad’s submitted design was chosen by KidsTek as their new identity. Brad also designed a print ad campaign for the project.

The following people deserve credit for their direct contributions to this brand identity project:

Garrett Beach (Art Direction)
Naomi Wilcox (Art Direction)
Karen Morris (Art Direction)
Nick Neels (Strategy)
Noemi Wilson (Writing)
Lexis Graap (Strategy + Design)
Keith Watts (Strategy + Design)
Anais Mares (Design)
Phillip Camillo (Strategy)

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Place Partners

Project Description

{brand implementation}

Place Partners is a specialist place making consultancy in Australia with an interdisciplinary approach to the creation and revitalization of great people places. They work with urban cities and communities to optimize public urban spaces for people to visit, enjoy and use. Place Partners has a well established brand identity, but had an outdated website that didn’t tell their whole story.

Our web development partners Urban Interactive Studio hired us on for the design portions of Place Partner’s new website. The goal was to update the look and feel, bring out the firm’s personality and create and interactive user experience with thought leadership, interactive maps and even a real time project portal.

View the site here

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Construction & Development Advisors

Project Description

{visual identity}
It’s not normal to rebrand a company only a few months after launching, that is the case with this project. Only a after a few months of operating, our client Goulding Development Services partnered with another construction company and GDA was absorbed. A new company was formed to operate in the same function as the old GDA entity.

What started as a simple change out the name and slightly modify colors type of project eventual turned into an additional brand discovery process. We quickly realized that the current logo did not fit the needs of the brand. Although the imagery remained, we revised the look and feel into a more straight forward and professional identity approach.

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FansSell

Project Description

{visual identity}

FansSell is a new online ticket auctioning platform specializing in sporting events and concerts. Their aim is to transfer the successful penny auction platform from the consumer electronics market to the typical sports fan. They are taking an established target audience (i.e. young, male, sports fan, web-savvy) and giving them a new ticket buying experience and the option to land premium seating to sporting events at realistic costs.

As we worked with the FansSell founders, we focused on the idea of putting potential FansSell users in the seats; playing on the live sporting event experience and getting them excited to attend the games (and for the competition of the auction system). We ended up using a lot of stadium game photographs as inspiration to ultimately lead us to designing a mark reminiscent of sitting in the stands during a game.

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AlexOrganize

Project Description

{visual identity}

AlexOrganize is Alex Kuisis, a professional organizer and consultant. She specializes in residential and office organizing services around the Metro Denver area. As AlexOrganize has grown, her need for a consistent visual identity has grown with it. Alex came to b.todd with a solid brand position, but needed our expertise to execute the design into a usable system that captured a sense of neatness and organization along with Alex’s personality, since she offers a personalized touch to her work.

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Wildcat Lacrosse Camp

Project Description

{visual identity}
The Wildcat Lacrosse Camp organizers needed a fresh logo for their camp marketing materials, uniforms and apparel. b.todd developed a modern and fresh mark and type treatment that will appeal to their target market of middle and high school lacrosse players.

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AdSwerve

Project Description

{branding & visual identity}
AdSwerve is a rapidly growing online ad management company and certified DoubleClick by Google reseller. They help online advertisers and agencies who have smaller ad impression volumes with education, implementation and support they otherwise don’t qualify for directly from DoubleClick. They are virtually one of the only companies in the country who do what they do. AdSwerve needed a cleaner and more professional brand identity to attract the larger clients they were starting to get while also appealing to advertising and interactive agencies. b.todd developed a simple and subtly lighthearted brandmark that appealed to the more casual agency culture and directly communicated the services of AdSwerve. We also developed a tagline and identity system for AdSwerve that played on a double entendre of “making impressions”. This “Impressions” brand system gives AdSwerve a humorous side that highly appeals to agencies while directly addressing their brand promise of creating online impressions for their clients.

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With the new brand identity also came the need for a updated website. We also wanted to implement a little bit better way of displaying our portfolio. However, with all the client work to start the year (client’s first you know) our website got delayed multiple times. In the end we ended up breaking one of our own rules and left up a temporary landing page for about 3 months. Shame on us.

Anyway, we’re happy to announce that we got our butts in gear and got this thing live on the interwebs! Now we’re still doing some refinements here and there and getting the full portfolio up, so it’s still not fully operational (Star War’s reference…BOOM!). However, this means that for the next few weeks or so you’ll be consistently getting some new portfolio adds and maybe even a case study or two. In the meantime, we’re happy and relieved to be back in cyberspace. Please help us promote the new site by showing it to your all your connections!