When Companies Embrace Their Brand Equity
Brands can be funny things sometimes. Companies will spend hours upon hours along with a small fortune to develop, strategize and promote their ideal vision, yet when it comes down to the true brand perception, it is the consumer who gets the final say. As a company, you have the power to lay the groundwork for you brand and guide the consumer down the path that you see as ideal. Companies can preach certain values, choose who they market to, dictate store environments and determine product usage, yet they are always at the mercy of the consumer and whether or not they buy into that brand that is presented to them. When the company and consumer on the same page, it can be bliss. When they are not, it can be fatal. read more
Wait, is that a pe…?!?!
Every so often, a designer accidentally (or vengefully) designs a logo that is maybe a little too phallic, and the client doesn’t pay enough attention or care to notice that their brand new logo depicts a man’s naughty bits. Unfortunately for these companies, their customers notice, oh do they notice.
The London Sperm Bank happened to end up with a brand new phallic logo themselves, however, this one was on purpose….for obvious reasons. Seems like quite a clever branding strategy to attract younger male clients, we’ll see how the plan pans out for them.
(article via The Drum and @LogoDesignLove)
New Business Cards
Getting new business cards is always exciting, especially for a designer…especially when they’re your own. Take a look, and if you ask nicely, maybe I’ll send you one. read more
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