Every so often, a designer accidentally (or vengefully) designs a logo that is maybe a little too phallic, and the client doesn’t pay enough attention or care to notice that their brand new logo depicts a man’s naughty bits. Unfortunately for these companies, their customers notice, oh do they notice.

The London Sperm Bank happened to end up with a brand new phallic logo themselves, however, this one was on purpose….for obvious reasons. Seems like quite a clever branding strategy to attract younger male clients, we’ll see how the plan pans out for them.

(article via The Drum and @LogoDesignLove)

PROJECT: Brand Identity Design
CLIENT: Clear Stream Fulfillment
DESCRIPTION: Clear Stream is a new fulfillment and warehousing company who needed to develop a strong identity for their company launch. They see themselves as a versatile company and wanted a logo that was fluid and matched their new name and their versatility.

Logo in Grayscale

Logo in B&W

Full Color

PROJECT: Brand Identity Design
CLIENT: Aqueous Solutions
DESCRIPTION: Aqueous Solutions is a non-profit that focuses on global water sanitation issues and conducts research and civic projects mainly in Asia. They have been in existence for a few years, but wanted to take their brand and design to the next level to step up public support and fund-raising. Their main goals were to differentiate themselves from the other numerous water based non-profit organizations while keeping a more weighted focus on science and research. They also wanted to go with a younger, “eco-groovy” look for their brand design. The logo was designed in collaboration with a Japanese designer, Taku Satoh, who is also a strong supporter of global water reform and generously donated the “Umbrella Man” portion which was originally used for an art exihibition on water issues.

Aquesous Solutions Logo

Brand Design System

Website Homepage Banners

Homepage Slides

Getting new business cards is always exciting, especially for a designer…especially when they’re your own. Take a look, and if you ask nicely, maybe I’ll send you one.

4/4
15pt Silk Laminated Card Stock
Spot Varnishing on the background circles
Printing by Xpressprint

Back

Front

Front & Back Together

PROJECT: Tradeshow Banners
CLIENT: Project Wilderness
DESCRIPTION: Project Wilderness is starting a trade show campaign for 2010 and needed a strong presence for their booths to raise awareness, funds and volunteer support for the organization. This was a great opportunity for both us and Project Wilderness to further develop their brand. They had been playing around with using the idea of “What’s Your Reason?” as their main call to action. We thought it was a very strong brand to run with because it can evoke personal reasoning in helping the organization within almost anyone in their target audience. The banners were designed with this idea as the forefront to communicate the “What’s Your Reason?” campaign quickly and be far reaching in a large exhibition hall and busy trade show environment. Also, since Project Wilderness is all about protecting the environment, the banners are supported by a sustainable, eco-friendly bamboo frame as opposed to plastic or metal.

The Finished Product

B.Todd wishes you all a Happy New Year and a prosperous 2010. As you all are celebrating a new year, a new decade and maybe…probably thinking: “2009, don’t let the door hit you on the way out!”, please be safe tonight.

As a way to celebrate the new year (and prove that we actually do work around here) here is a sneak peak at a couple projects we’re working on for our clients and good friends LaxGear. First is an new print ad going in the February issue of Lacrosse Magazine. Second is a preview of the soon to come new website for LaxGear.

PROJECT: Identity
CLIENT: FTD Software, LLC
DESCRIPTION: The “FTD” is short for Flying Turbo Dog, hence a flying dog house depicted in the logo. Skip from FTD is just starting his software consulting and development company and needed a professional logo, but he didn’t really want it to look like a lot of the software/web based logo’s out there. We went for something a little bit techie coupled with a little fun to bring our Skip’s personality in the logo.

FTD Software Logo in Black & White

FTD Software Logo in Full Color

So Ikea recently opened a new store, and to celebrate the occasion as well as promote it, they launched a viral marketing campaign utilizing the already free features of Facebook. They created a profile for the store manager, and posted pictures of their products in the profile. Whoever tagged themselves on a certain product first got it for free. Check out the video. Unsurprisingly, the campaign worked like a charm and snowballed due to Facebook’s ever-reaching exposure across the world.

Speaking of Facebook, B.Todd has a fan page now, so go check us out and become a fan! We’ll update regularly, promise.

Oh, and we are now also on Yelp!, so if you are Yelper! please go check out the page and maybe even give us a review!

project: Exterior Office Signs
client: Sages’ Healing Center
description: Exterior signs for Sages’ Healing Center’s new office. We designed a 5′ X 9′ lightbox sign for the buildings main side and also did vinyl lettering for the front doors and a vinyl window banner for their corner window.

Exterior 5'x9' Sign Lit

Exterior 5'x9' Sign

Side Window Vinyl Sign

Front Door Vinyls

project: Identity
client: Heartisan
description: Heartisan makes unique, handcrafted goods such as jewelry, handbags, stuffed animals and knit hats. They pride themselves on the homemade feel of their goods and some very nice fabrics and patterns. Their name derives from the words “Heart” and “Artisan” and their brand is “Handmade from the Heart”. We wanted to carry that handmade feeling into the logo and I used some of their products as inspiration.

Logo Inspiration

Heartisan Baby Hat

Heartisan Stuffed Rabbit

Final Logo Design

White Background

Red Background