These designs may not have found a home with their intended clients (sheesh), but they’ll get to be displayed in all their glory right here. Enjoy and Happy New Year!

KidsTek (Ad2 Denver Public Service Campaign)

Project Description

{branding + visual identity + brand implementation}
Contributing to Ad2 Denver’s annual Public Service Campaign, b.todd | creative principal Brad Todd donated his talent to the pro bono project, featuring top young professionals from the Denver advertising and marketing industry. KidsTek was chosen as the not-for-profit client, and we were tasked to rebrand the organization amongst other initiatives.

KidsTek is a Denver based NFP that provides computer education and training to underserved youths around the city. They run programs in several schools and work with students from K-12.

KidsTek’s old identity was too “childish” and the color palette was rather dated. They needed something that spoke technology, resonated well from adolescents to teens and lastly inspired their students to reach higher. It also needed to engage potential donors. After teaming up with some talented people and developing over a dozen concepts collectively, Brad’s submitted design was chosen by KidsTek as their new identity. Brad also designed a print ad campaign for the project.

The following people deserve credit for their direct contributions to this brand identity project:

Garrett Beach (Art Direction)
Naomi Wilcox (Art Direction)
Karen Morris (Art Direction)
Nick Neels (Strategy)
Noemi Wilson (Writing)
Lexis Graap (Strategy + Design)
Keith Watts (Strategy + Design)
Anais Mares (Design)
Phillip Camillo (Strategy)

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Thanks,
b.todd | creative

Give someone the minimum amount of time required, and you’ll get the obvious solutions.

Give creativity enough time, and that’s when you can set yourself apart.

Shared via The Denver Egotist

Here’s a little early week humor featuring the opening skit of HIVE 2011, where we’re taken into an typical (read:exaggerated for comedic value) designer/developer exchange.

High Point Academy

Project Description

{brand implementation}
b.todd | creative was again tasked with designing High Point Academy’s annual report. This year was a special one for the school, as they cut the ribbon on a brand new building, saw attendance rise and placed more positive development programs for their students. We wanted to help them celebrate their recent accomplishments by highlighting the new building and the ribbon cutting ceremony on the cover.

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Photo credits to Brad Todd & Lindsay Todd

Place Partners

Project Description

{brand implementation}

Place Partners is a specialist place making consultancy in Australia with an interdisciplinary approach to the creation and revitalization of great people places. They work with urban cities and communities to optimize public urban spaces for people to visit, enjoy and use. Place Partners has a well established brand identity, but had an outdated website that didn’t tell their whole story.

Our web development partners Urban Interactive Studio hired us on for the design portions of Place Partner’s new website. The goal was to update the look and feel, bring out the firm’s personality and create and interactive user experience with thought leadership, interactive maps and even a real time project portal.

View the site here

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Now fonts can’t be just thrown around anyway you choose. In order to get the most out of a typeface, it needs to be used appropriately and in context. We’ll give you some hints on how each FFOTW can be used effectively as well as uses you may want to avoid.

Font Type: Retro Decorative
Type Foundry: Eben Sorkin
Free Font Weights: 1
Commercial Use: Yes {View License}
Best Uses: Display, headlines, decorative text, especially for a Art Deco, classic Hollywood or retro feel. Great for posters and signage. Also usable as a webfont!
Not So Great For: Body content, small sizes
Appropriate Industries: Great fit for entertainment and service industries. Could work for a variety of other industries, as long as the brand is right and the design makes sense.
Probably Not a Good Fit: Anything that needs to come off as professional or serious.

Construction & Development Advisors

Project Description

{visual identity}
It’s not normal to rebrand a company only a few months after launching, that is the case with this project. Only a after a few months of operating, our client Goulding Development Services partnered with another construction company and GDA was absorbed. A new company was formed to operate in the same function as the old GDA entity.

What started as a simple change out the name and slightly modify colors type of project eventual turned into an additional brand discovery process. We quickly realized that the current logo did not fit the needs of the brand. Although the imagery remained, we revised the look and feel into a more straight forward and professional identity approach.

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