When Companies Embrace Their Brand Equity
Brands can be funny things sometimes. Companies will spend hours upon hours along with a small fortune to develop, strategize and promote their ideal vision, yet when it comes down to the true brand perception, it is the consumer who gets the final say. As a company, you have the power to lay the groundwork for you brand and guide the consumer down the path that you see as ideal. Companies can preach certain values, choose who they market to, dictate store environments and determine product usage, yet they are always at the mercy of the consumer and whether or not they buy into that brand that is presented to them. When the company and consumer on the same page, it can be bliss. When they are not, it can be fatal. read more
