Advertising
12.08.2010
Advertising, Industry News
Got a nice surprise in the mail today: The Super-Incredible Activity Book For Creatives from Veer. If you’re not familar with Veer, they are a website that sells fonts, stock photos and other resources for creatives. First off, it’s not everyday you get a nice, unsolicited direct mail piece like this. Secondly, it’s a pretty sweet little book filled with random puzzle and mind games with a lot of good design and great typography. My favorite game has to be “bah bah black sheep” which is a list of random phrases you try to get your relatives to say out loud at a family gathering. Anything from “How was the drive?” to “Have you seen my teeth?” Classic! read more
03.08.2010
Advertising, Industry News
DISH Network has been in what seems like a never-ending battle, playing third fiddle to DirectTV and big cable providers like Comcast (Xfinity), Cox and Time Warner. Their growth over the last few years has been somewhat impressive and they’ve seen marginal success playing the pricing game in their past campaigns. However, for the most part they have played the same game as DirectTV and Comcast rather plan plowing their own road, attempting to boast number of HD channels or sports packages. Although they have offered cheaper service and a progressive HD service, DISH’s brand hasn’t outgrown their underdog status. read more
03.12.2009
Advertising, B.Todd News
So Ikea recently opened a new store, and to celebrate the occasion as well as promote it, they launched a viral marketing campaign utilizing the already free features of Facebook. They created a profile for the store manager, and posted pictures of their products in the profile. Whoever tagged themselves on a certain product first got it for free. Check out the video. Unsurprisingly, the campaign worked like a charm and snowballed due to Facebook’s ever-reaching exposure across the world. read more