KidsTek Identity
Client
KidsTek (Ad2 Denver Public Service Campaign)
Project Description
{branding + visual identity + brand implementation}
Contributing to Ad2 Denver’s annual Public Service Campaign, b.todd | creative principal Brad Todd donated his talent to the pro bono project, featuring top young professionals from the Denver advertising and marketing industry. KidsTek was chosen as the not-for-profit client, and we were tasked to rebrand the organization amongst other initiatives.
KidsTek is a Denver based NFP that provides computer education and training to underserved youths around the city. They run programs in several schools and work with students from K-12.
KidsTek’s old identity was too “childish” and the color palette was rather dated. They needed something that spoke technology, resonated well from adolescents to teens and lastly inspired their students to reach higher. It also needed to engage potential donors. After teaming up with some talented people and developing over a dozen concepts collectively, Brad’s submitted design was chosen by KidsTek as their new identity. Brad also designed a print ad campaign for the project.
The following people deserve credit for their direct contributions to this brand identity project:
Garrett Beach (Art Direction)
Naomi Wilcox (Art Direction)
Karen Morris (Art Direction)
Nick Neels (Strategy)
Noemi Wilson (Writing)
Lexis Graap (Strategy + Design)
Keith Watts (Strategy + Design)
Anais Mares (Design)
Phillip Camillo (Strategy)
