FansSell Identity
Client
FansSell
Project Description
{visual identity}
FansSell is a new online ticket auctioning platform specializing in sporting events and concerts. Their aim is to transfer the successful penny auction platform from the consumer electronics market to the typical sports fan. They are taking an established target audience (i.e. young, male, sports fan, web-savvy) and giving them a new ticket buying experience and the option to land premium seating to sporting events at realistic costs.
As we worked with the FansSell founders, we focused on the idea of putting potential FansSell users in the seats; playing on the live sporting event experience and getting them excited to attend the games (and for the competition of the auction system). We ended up using a lot of stadium game photographs as inspiration to ultimately lead us to designing a mark reminiscent of sitting in the stands during a game.
