AdSwerve Branding & Identity
Client
AdSwerve
Project Description
{branding & visual identity}
AdSwerve is a rapidly growing online ad management company and certified DoubleClick by Google reseller. They help online advertisers and agencies who have smaller ad impression volumes with education, implementation and support they otherwise don’t qualify for directly from DoubleClick. They are virtually one of the only companies in the country who do what they do. AdSwerve needed a cleaner and more professional brand identity to attract the larger clients they were starting to get while also appealing to advertising and interactive agencies. b.todd developed a simple and subtly lighthearted brandmark that appealed to the more casual agency culture and directly communicated the services of AdSwerve. We also developed a tagline and identity system for AdSwerve that played on a double entendre of “making impressions”. This “Impressions” brand system gives AdSwerve a humorous side that highly appeals to agencies while directly addressing their brand promise of creating online impressions for their clients.
