Nova Insights Identity & Web Design
Client
Nova Insights
Project Description
{visual identity + brand implementation}
Nova Insights is a consultancy that helps health care providers secure government contracts. Their aim is to help their clientele win proposals by bringing new thinking and ideas to the industry. The government health care contracting environment tends to be static and “inside the box”, so Nova Insights has worked to build their brand positioning upon the idea of providing new perspectives. b.todd was tasked with bringing out this idea into a progressive and appealing visual identity. We focused on the idea of new perspectives revealing new ideas and changing a perspective to find these. We thoroughly analyzed the market and Nova’s direct competition and developed a logo that both stands out from the rest and communicates progressive thought.
We then implemented Nova Insights brand identity into a simple web design, utilizing and reenforcing visual brand elements into a colorful website that stands out from their competitors. We utilized an easy portal layout to take visitors directly into Nova’s service offerings.
