A Nice Surprise, A Nice Marketing Piece

Got a nice surprise in the mail today: The Super-Incredible Activity Book For Creatives from Veer. If you’re not familar with Veer, they are a website that sells fonts, stock photos and other resources for creatives. First off, it’s not everyday you get a nice, unsolicited direct mail piece like this. Secondly, it’s a pretty sweet little book filled with random puzzle and mind games with a lot of good design and great typography. My favorite game has to be “bah bah black sheep” which is a list of random phrases you try to get your relatives to say out loud at a family gathering. Anything from “How was the drive?” to “Have you seen my teeth?” Classic!

Anyway, this is a great direct marketing piece targeted to creatives. As I already stated, it’s unique and not something you’d expect in your mailbox, so more reason to open it up. Secondly, it engages the audience; I’ve already played a couple games in there. Thirdly, and maybe most importantly, is that it sells Veers products without directly selling. Wait…what? Let me expand a bit. The booklet is filled with photos, fonts, illustrations, etc that Veer sells. It’s basically a catalog, letting the reader see what they have, how to use the creative assets and on top of that giving out a little creative inspiration. If you know any creatives, you know we LOVE inspiration!

Next time your thinking about a marketing piece, use the The Super-Incredible Activity Book For Creatives as inspiration try and think of different, creative ways to engage your target audience,

Oh, and P.S. Thanks Veer!