10
Mar
2010
Beecher Development Services Identity
Client
Beecher Development Services
Project Description
{visual identity}
Beecher Development Services is a new company that offers owner representation services, project management, construction management and sustainable design consultation. They wanted their new identity to be simple and clean, yet be very geometric in design. BDS offered the challenge to us to try and design a logo and identity within these guidelines while also incorporating the golden ratio. The logo mark was built using a true perspective grid and a geometric typeface was chosen to compliment the mark. We then combined the two pieces to be golden ration proportionate.
Brad and his team did an amazing job with our identity package, letterhead and website. They understood what we were looking for and reacted quickly to our comments with spot-on concepts. Throughout the process they were great to work with and were very effective communicators, both listening and commenting on the designs and process. I intend to work with b.todd in the future and highly recommend them.
Sincerely,
Matthew Beecher
President
Beecher Development Services