Project Wilderness Trade Show Banners
PROJECT: Tradeshow Banners
CLIENT: Project Wilderness
DESCRIPTION: Project Wilderness is starting a trade show campaign for 2010 and needed a strong presence for their booths to raise awareness, funds and volunteer support for the organization. This was a great opportunity for both us and Project Wilderness to further develop their brand. They had been playing around with using the idea of “What’s Your Reason?” as their main call to action. We thought it was a very strong brand to run with because it can evoke personal reasoning in helping the organization within almost anyone in their target audience. The banners were designed with this idea as the forefront to communicate the “What’s Your Reason?” campaign quickly and be far reaching in a large exhibition hall and busy trade show environment. Also, since Project Wilderness is all about protecting the environment, the banners are supported by a sustainable, eco-friendly bamboo frame as opposed to plastic or metal.
The Finished Product
