Orchard Life Finance Identity
Client
Orchard Life Finance
Project Description
{visual identity + brand implementation}
Orchard Life Finance approached us to re-brand the company image. The owner had recently parted ways with a business partner who had shared ownership in a parent company. The client wanted a fresh look that differentiated him from the past company but at the same time wanted to stay recognizable to the current client base.
The old company also included “Orchard” in the name and we needed to find a new way to creatively express the company name in the new logo other than using a tree, which the old logo incorporated. Orchard Life Finance specializes in assisting advisers and their clients with premium finance life insurance plans in maintaining their policies and relationships with the financiers, so we wanted to visualize a value of trust within the mark. Ultimately, a depiction of a branch supporting an piece of fruit was chosen to accomplish both the literal visualization of the company name and their brand of trust and support offered to their clients.
